Push Alert Engagement

01 — Strategy

Our aim was to increase audience engagement for the return of Sammi Sweetheart on Jersey Shore Family Vacation through push alerts. After voting, voters were directed to a trailer of the next season.

02 — Creative process

We worked with production, design and programming teams to clip 6 memorable Sammi moments from Jersey Shore, allowing MTV app users to vote on their favorite.

03 — Launch

We set up the push alerts to launch two weeks from the season premiere.

iOS push alert
Android Push Alert
Live Poll
Confirmation Page
iOS screen recording of live video