Push Alert Engagement

01 — Strategy

Our aim was to increase audience engagement for the return of Sammi Sweetheart on Jersey Shore Family Vacation through push alerts.

02 — Creative process

We worked with production, design and programming teams to clip 6 memorable Sammi moments from Jersey Shore, allowing MTV app users to vote on their favorite. After voting on a prompt, users were directed to a trailer of the next season.

03 — Launch

We set up the push alerts to launch two weeks from the season premiere.