UX Best Practices

01 — MTV Homepage Redesign

With design, product, and UX creative teams, our department launched a redesign of the MTV homepage to offer users a streamlined experience.

02 — Testing UX

How do we increase user engagement on the MTV homepage? Give users a more focused narrative:

  • Playable content in fewer clicks

  • Streamlined copy and concise CTAs

  • More playable features "below the fold"

A (control) vs. B Experience
A (control) vs. C Experience

Exp B & C improved Below the Fold CTR by +11% and +6% respectively, without impacting Above the Fold clickthrough rates.

This indicates a focused approach to the HP resonates better with users.